ProgressPlay Casino Sites
ProgressPlay is a software developer that may not be as well known as giants of the industry like Microgaming, NetEnt, and Playtech, but even if you haven’t heard the name, the chances are you’ve come across some games from the company, and probably played at a few sites that run on the developer’s platform.
ProgressPlay has been building its name in the casino world for a number of years now and has developed quite the reputation in the industry.
This is partly due to the number of exciting and high-quality games that the developer has to offer on their platform, and partly thanks to some high-profile deals and agreements with other well-reputed companies.Read More
The History of ProgressPlay
The story of ProgressPlay is one that is familiar when it comes to software developers. The company was created by a group of experienced industry professionals looking to bring something different to the table.
Having been created back in 2010, ProgressPlay is stuck in a weird limbo, not being quite a new face on the market, but also not having the long-established reputation of the likes of Microgaming and NetEnt.
There is a window of maybe a couple of years after a new name arrives in the industry for a reputation to be developed, and ProgressPlay did a good job of that.
Nearly a decade on, and there are hundreds of games available from the developer, being offered by some of the best platforms around.
It didn’t take long for the creators of ProgressPlay to start backing up their boast of providing something different, by becoming the first developer to provide real-money mobile casino games with a single wallet solution.
At the time, mobile gamers were still something of a forgotten entity, with desktop and laptop players being the primary focus of operators.
ProgressPlay clearly saw a change coming, and got their foot in the door first, they have since been followed by most operators, with mobile gaming now making up a significant percentage of all online casino play thanks to a combination of technological evolution, and the opportunities given by innovations such as ProgressPlay’s.
The first developer to do something can often be left by the wayside when bigger name providers follow suit, but that was not the case with ProgressPlay, who worked hard to develop a strong portfolio of mobile games quickly, including table and card games like blackjack and roulette, casual games, scratchcards, and an impressive collection of slots.
Despite the growth in mobile gaming, and the countless developers who have set their sites on mobile audiences, ProgressPlay maintain their position as one of the top providers of mobile games to the online casino audience.
In 2017, it was announced that ProgressPlay would be migrating to the Beehive platform. This saw ProgressPlay expand its ability to offer its full turnkey solution to clients, and came after a review of the developer’s marketing function.
Speaking at the time, ProgressPlay’s CEO, Itai Loewenstein, said:
“Operators using our white-label casino solution demand the very best in data-driven marketing, so it made sense for us to migrate to the Beehive platform.
“We have been particularly impressed by Beehive commitment to industry-tailored marketing products, and we are excited to see what innovative new features will be added in the coming months.
“The Beehive team has been a pleasure to work with, and we look forward to developing a long and mutually beneficial relationship.”
Nearly two years on, it appears the deal has been a good one for ProgressPlay, who have seen their popularity amongst clients only improve.
White Label Solutions
It is not games that has built the majority of ProgressPlay’s reputation in the iGaming industry, it has been their services, which act as a one stop shop for casino clients.
The reputation of the company was clear in 2018, when a partnership was struck with Tom Horn Gaming, with Tom Horn’s CEO, Ondrej Lapides, singing the praises of ProgressPlay:
“We are delighted to have secured this partnership with ProgressPlay. Their one-stop white label solutions and services are well known among operators for their high quality and we’re proud to be part of their premium slots portfolio. We’re positive our games will add significant value to ProgressPlay’s operators and their players will love playing them.”
While their services may be the main part of their business, ProgressPlay does not neglect games, and offers a range of exciting titles for players. Despite not offering any games of their own, ProgressPlay has been sure to sign a number of agreements to ensure they can provide an array of exciting titles for their players.
The ProgressPlay platform boasts games from Amaya, Elk, Leander, Microgaming, NextGen, Thunderkick, and more, ensuring any casino that uses ProgressPlay’s software has a wide range of titles to offer to players.
This collection includes table and card games, and numerous slots, including the popular progressive jackpot titles that come from Microgaming, games with have created many a millionaire in recent years.
While the majority of software developers have focused their attention on trying to compete with the best in the business in terms of the games they provide, ProgressPlay went a different way, and it has been more than successful for the company.
ProgressPlay have always been at the forefront of innovation, and we can expect many more deals to be signed in the coming months and years to ensure this reputation is maintained.
ProgressPlay may not be a household name, and may not carry the same weight with players as many of the developers who offer games through the ProgressPlay platform, but they continue to enjoy an excellent reputation within the industry, and that goes a long way.
They may not yet be in their 10thyear in the industry yet, but we can safely assume that ProgressPlay will enjoy many more decades of success, which is no easy task in one of the most competitive industries in the world.