From humble beginnings, Playtech have gradually transformed themselves into one of the biggest names in iGaming software development, which is no mean feat considering the immensely competitive nature of the industry.
With only the likes of Microgaming and NetEnt arguably able to boast the level of popularity and success they have enjoyed over their tenure in the industry, Playtech is undoubtedly a software giant at this stage.
With deals being struck with huge names from various parts of the industry, expansion into several countries around the world, and a portfolio of games that includes some of the most popular online casino titles around, Playtech does not look like it’s going to give up its position at the top any time soon.
The History of Playtech
It’s hard to imagine considering the size of the company now, but Playtech started life in a small office in the Estonian city of Tartu back in 1999, not long after the inception of the online gambling industry.
It didn’t take long for Playtech to start making their name, with the release of their first online casino in 2001.
The process has been slow and effective from there, with Playtech slowly building their empire one brick at a time.
Much of the success of the company has been down to their acquisitions of small developers who have proven to be very lucrative, the likes of Ash Gaming, Eyecon, and perhaps most successfully, Quickspin.
With the excellent output of these smaller developers that now exist under the Playtech umbrella, combined with the impressive titles they release themselves, Playtech have built themselves up to be the industry dominated force we all know today.
The Marvel Conundrum
There was a point when it looked like it would all be over for Playtech, or at least, that there had been a hefty spanner thrown into the works.
This came as a result of the developer losing what was, at the time, arguably their biggest money-spinner, their collection of progressive slots based on the Marvel movie franchise.
When Marvel was bought out, the rights to the titles were taken away from Playtech, meaning that these hugely successful titles had to be removed from the market, something that many at the time predicted to be the end of Playtech as we knew it.
Age of Gods Solution
Not to be defeated, Playtech reacted in a way that few could have expected, by launching the Age of Gods series, a collection of progressive slots based on Greek mythology and featuring the likes of Hercules, Poseidon, and Zeus.
The series is still going strong, and the number of games keeps growing (11 at last count), with the popularity of the Age of Gods series comfortably rivalling, and perhaps even surpassing that of the Marvel series that came before it.
This proof of Playtech’s ability to adapt is a testament to the company, and a sign of why they have enjoyed such remarkable success in an industry that is notoriously difficult to crack.
Despite enjoying a position high up the ladder these days, Playtech is not content to sit on its laurels, instead always looking for ways to grow and expand its presence in the global market.
One of the most recent ways the company has done that is with a partnership with industry giant GVC Holdings.
There was already an agreement with the two, but the new and improved version, which runs up until 2025, will see Playtech providing products and services to the group, which owns a portfolio of established brands from around the world.
Being able to offer these brands Playtech’s portfolio is a big coup for GVC, and will only serve to further expand the strong reputation that Playtech has already developed.
There are other movements being made to, which recent news announcing that Playtech’s Quickspin brand has signed a deal with Enlabs that will see the Quickspin portfolio being rolled out across the many casinos owned by Enlabs in Estonia, Latvia, Lithuania, and Sweden.
Playtech have also recent added two new non-executive directors to their board in the shape of Anna Massion and John Krumins, who bring with them a combined 35 years of experience.
As Playtech Chairman Alan Jackson explained:
“John’s extensive board-level experience, coupled with Anna’s deep sector knowledge, will allow the board to support Playtech’s role as the leading gambling technology company in regulated markets.”
Of course, Playtech’s main output will always be its games, and there is a veritable plethora to choose from. Let’s take a look at just some.
The newest game from Playtech, and a total change of direction, Surprising Bombs is a playful slot, based on a pirate ship, and incorporating a rare “buy-a-bonus” choice where you can trigger the feature manually for a cost.
Ace Ventura Pet Detective
An oldy but a goody, Ace Ventura is one of the many slots from Playtech that is based on a popular movie. Bringing the charming, frantic insanity of the source material to life beautifully, with some big wins to pick up too.
Another series from Playtech, there are several Batman games, all bringing the classic Adam West TV show to life. Batman & The Batgirl Bonanza might be the pick of the bunch with locked Re-spins and more, but they’re all worth checking out.
Monty Python’s Life of Brian
Proving that comedy is something Playtech does with style (to counteract the epic and serious tone of the Age of Gods series) Life of Brian brings to life a movie that is perhaps not naturally conducive to the slot world.
Crazy features and hilarious footage and soundbites from the film make this one of the best slots in the Playtech collection.
There is no denying the quality of the output from Playtech, whether it’s an epic tale of Gods, or a silly story about bombs and pirate ships, Playtech can turn their hand to anything, and we can safely assume that the high-quality titles will just keep coming from this immensely well-respected developer.